Tuesday, May 26, 2015

Spring 2015 Reader Survey: "More of Everything, Please"

(Credit: Michael Connell)
Thanks to everyone who filled out the 100 Degree Hockey survey at the beginning of this month. I got a total of 94 responses for the brief questionnaire. I hope to continue doing this survey each year to get more information about how I can do more for my readers.

Well, I sort of thought I might get this kind of response. Many of the questions asked how important certain stories or parts of stories were or how likely you were to read a certain kind of story. The answer in all regards was: "Please, everything. Thank you."

That's not a bad response, for sure.

Here are some summarized results. This first question asked how important various aspects of postgame articles are to you. Possible answers were "Very unimportant, Somewhat unimportant, Somewhat important, and Very important". Those were converted to values 1 through 4, respectively. Below are the results, sorted highest to lowest.

How important is/are…
game significance? 3.51
coach quotes? 3.13
player quotes? 3.12
line combos? 3.09
play-by-play? 3.04
off-ice atmosphere? 3.01
opposition quotes? 2.59

This is interesting data to me because it shows that you value the analysis and access I can provide to coaches and players over the direct play-by-play summary. That's good.

The next question asked how likely you were to read about various topics on the site with the same conversion factors as before. Here are the results:

How likely are you to read about…
player transactions? 3.80
player signings? 3.77
league news? 3.61
postgame wrapup? 3.51
gameday preview? 3.48
reports on former players? 3.40
human interest? 3.34
Idaho Steelheads? 2.82

There were a lot of great other bits of information in the free-response section of the form. The other thing I want to point out is that over 50% of you are full season ticket holders and more than 75% have been hockey fans since before Texas arrived. Finally, 75% are also Dallas Stars fans.

Thanks for your responses!

No comments:

Post a Comment

Thanks for commenting. Remember to keep it civil. Using a name will help us identify replies and build a Texas Stars community.