Thursday, June 11, 2015

McLaughlin Happy to Announce Rebrand Half a Year in the Making

I got a few minutes to chat with Texas Stars president Rick McLaughlin this afternoon about the new team rebrand. He's obviously relieved to have the new colors and logos out the door after a many-months long project to get the rebrand done.

The process started as soon as the team was purchased last season. Texas got in touch with Reebok to communicate that the team was looking at a rebrand for 2015-16. Representatives from Dallas and Texas got together with folks from Reebok to create some options. The top three were presented to Tom Gaglardi and he had the final decision. McLaughlin noted, "The consistent theme was victory green."

Texas will be able to play 2015-16 in their new jerseys, which will be released later this summer. The deadline that had been much discussed at the time of purchase had to do with the new California-based teams. Reebok had to ensure they could create new jerseys for all five of those teams before putting Texas in queue. As McLaughlin noted, Texas could play another season in their green and gold but Ontario couldn't play in Manchester's jerseys, so they took priority.

As far as retail availability, the goal is the first home game, but McLaughlin would love to have some ready for Dallas training camp, which will be held in Cedar Park for the first time this season.

Dallas and Texas synergies in the front office

At the end of our chat, McLaughlin and I discussed the overall connections that are happening now between Dallas and Texas front offices, now that they are under the same roof. McLaughlin said that they are having a great experience, sharing best practices and doing some cooperative hiring. Dallas has already recommended several candidates for hiring in sales and marketing roles in Cedar Park who are potential 'call ups' for the Dallas Stars in the future.

3 comments:

  1. If it took them six months to come up with that I think we are in trouble when it comes to doing "the important stuff". Hey Rick. buy me a bag of cafe ole' coffee and some oreo's...the original kind and not those funky "beta" versions, and I'll come up with cooler stuff in one night then your crew did in six months.

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  2. I was really prepared to hate any new logo, because I'm not a fan of the Dallas teams' new uniforms.

    I LOVE THIS LOGO!!!

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  3. I think the new logos look fantastic, makes sense to change colors as well since both teams are owned by Gagliardi. Plus I believe in connecting the farm team to the big team in all ways, more of a sense of the big picture.

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